I help startups set up analytics, understand user behaviour, and gain actionable insights to drive product growth
case-studies
Challenge: Low Activation Due to Limited Early Value Although the product attracted new sign-ups, many users were not moving beyond initial onboarding. The activation rate was low, and user sessions were short, indicating that users did not experience enough value before being asked to upgrade. A deep review of
case-studies
About Petcademy Petcademy is a digital pet-training and pet-care education platform that works with shelters, trainers, and pet parents to improve the overall wellbeing of animals. Their engagement strategy relies heavily on SMS campaigns, which deliver personalized training tips, reminders, and behavioural guidance to users. With large-scale
case-studies
About GameTree GameTree is a social discovery platform designed to help gamers find meaningful friendships, gaming partners, and communities based on shared interests. The product relies heavily on early user engagement, especially on Day 0, to create strong matches and foster long-term retention. This makes a smooth onboarding and
case-studies
About Sama.io Sama.io is a B2B SaaS platform designed to improve employee performance by offering personalized, high-quality 1-1 coaching. Companies use Sama.io to help employees grow through structured coaching sessions, guided frameworks, and ongoing progress tracking. Long-term retention is critical for their business model,
case-studies
About CRED CRED is one of India’s leading FinTech platforms, offering credit card bill payments, rewards, and financial services to over 16 million members. With high transaction volumes and complex payment routing logic, ensuring seamless, reliable, and cost-efficient payments is critical to the platform’s user experience and
case-studies
About Foriio Foriio is a global portfolio platform that helps designers, illustrators, photographers, and creative professionals showcase their work beautifully. It enables users to build clean, professional portfolios, gain visibility, and attract clients or job opportunities. With thousands of creatives using the platform, Foriio’s success depends heavily on its
case-studies
About Copyfy Copyfy is an AI-powered platform that helps users find a winning product and generate Shopify landing pages, product descriptions and digital assets in minutes. The product is designed for creators, founders, and small businesses that want to build an online presence without technical skills. With multiple templates,
![[Week 28] Learning Mixpanel: Computed Properties](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/e73fb366-1c52-4f79-a28f-4a0b60d6998c_836x723.png)
Introduction Welcome to Week 28 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,
![[Week 27] Learning Mixpanel: Bucket Customisation Types](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/a81f7bcb-4886-4711-b1b8-af8c5fc6b1b8_463x476.png)
Introduction Welcome to Week 27 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,
![[Week 26] Learning Mixpanel: Mastering Attribution with Mixpanel](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/4e3a164c-bfb1-479f-9f09-2f8890eac413_885x787.png)
Introduction Welcome to Week 26 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,
![[Week 25] Learning Mixpanel: Warehouse Connectors](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/4cff7069-5e30-4732-9d61-2e24087994f7_968x616.png)
Introduction Welcome to Week 25 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,
![[Week 24] Learning Mixpanel: Custom Properties](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/961aa15c-59ee-4e31-b84e-9e1bbcc65c27_849x784.png)
Introduction Welcome to Week 24 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,