How to create an analytics strategy for your product?

There are multiple frameworks that you can use to create an analytics strategy. I love the AAARRR one.

Creating an Event tracking plan for your product

An Event tracking plan is a structured document that lists down all the user interactions that need to be tracked, along with the data to be sent with each interaction.

Getting start with Mixpanel: The basics

If you’re absolutely clueless on starting out with Mixpanel, look no further. I’m going to break it down into simple steps for you.

What are events & properties in Mixpanel?

In Mixpanel, data about how users interact with your product is captured through events and properties.

Mixpanel setup → The right way

Here's the best way to setup Mixpanel to gain insights about user behavior.