case-studies
D2C Playbook 6 -- Incrementality Testing
Every ad platform you pay is graded on a test it writes, marks, and reports itself. Meta decides which sales to claim credit for, then hands you a ROAS built on that claim.
case-studies
case-studies
AnyIP: Helped get more visibility into marketing, and improving CAC, spend efficiency
About AnyIP AnyIP is a high-performance proxy and networking infrastructure provider used by developers, marketers, and automation teams to route traffic reliably across the globe. With multiple marketing channels driving acquisition, the team needed clarity on performance, spend efficiency, and the true ROI of their campaigns, but their analytics
case-studies
FRAI: Improved paid conversion rate (2x)
About FRAI FRAI is an AI-driven product designed to help users clear interviews using the help of AI-interviewer for their live job interviews. As the product grew, the team needed clarity on user behaviour, conversion drivers, and the effectiveness of their experiments. Without a clear understanding of what
case-studies
Termplus: Setup the entire Data Analytics Infra, & unified user journey
About TermPlus TermPlus is a digital financial services platform offering streamlined insurance and banking workflows for users across Australia. As the product scaled, the team needed clearer visibility into user behaviour, product performance, and marketing effectiveness. They were using PostHog, but the setup was incomplete, leaving them without reliable insights
case-studies
Answering Agent: Helped create a call score using AI
About Answering Agent Answering Agent is an AI-powered calling platform that automates customer outreach, follow-ups, and support conversations. As an AI-first product, the quality of each call directly impacts customer satisfaction, product trust, and conversion outcomes. But without a clear way to evaluate call performance, the team
case-studies
Sol: Helped clean up complex data structure into a simple accurate setup
About Sol Sol is a powerful productivity and collaboration app designed for individuals to dive into meditation, exercises, find new friends and more. With a fast-moving product roadmap and weekly feature releases, maintaining clean and consistent analytics was becoming a challenge — especially as the team wanted a minimalist, property-
case-studies
WellnessCoach: Helped regain trust in data
About Wellness Coach Wellness Coach is a B2B digital wellbeing platform that offers guided meditation, coaching sessions, habit programs, and enterprise wellness solutions. With millions of users engaging across mobile and web, having clean, reliable analytics is essential for understanding behaviour, improving retention, and optimizing product experiences. Challenge: Overtracking &
case-studies
Speedyloans: Reduced cost (-30%) and increased engagement (+1%)
About Speedyloans Speedyloans is an online lending platform that provides fast, accessible loan advances to users across the US. With a high-volume user base and millions of outbound communication events, optimizing engagement workflows and improving conversion targeting are crucial for revenue and operational efficiency. Challenge 1: Millions of Emails,
case-studies
zeroone: Improved Week 2 retention (+15%), engagement (+30%), and implementation of new tracking
About zeroone zeroone is a blockchain-powered social app where users upload, mint, and collect digital artwork. Designed for both creators and collectors, zeroone blends social engagement with crypto-native mechanics, making early activation and repeat usage critical for long-term retention and network growth. Challenge 1: Low Artwork Upload
case-studies
VideoTap: Increased Activation (+12%) and Onboarding (52%)
About VideoTap VideoTap is a powerful AI-driven video repurposing platform that helps creators, marketers, and brands convert long-form videos into short-form clips, highlights, articles, and social-ready content in minutes. Because the product’s value is experienced only after users upload a video, a smooth onboarding and
case-studies
Stealth Startup: Increased Activation (+22%), and time spent on app (+2 mins)
Challenge: Low Activation Due to Limited Early Value Although the product attracted new sign-ups, many users were not moving beyond initial onboarding. The activation rate was low, and user sessions were short, indicating that users did not experience enough value before being asked to upgrade. A deep review of
case-studies
Petcademy: Reduced SMS cost (-12%) with no decline in engagement
About Petcademy Petcademy is a digital pet-training and pet-care education platform that works with shelters, trainers, and pet parents to improve the overall wellbeing of animals. Their engagement strategy relies heavily on SMS campaigns, which deliver personalized training tips, reminders, and behavioural guidance to users. With large-scale