A series breaking down analytics, metrics, and data truths for Indian D2C brands — sourced from the Datalyze website playbook.
Indian D2C Playbook
By now you have accepted the hard part. Your own site knows your customer. Blinkit, Swiggy and Amazon know a SKU and a sales number, never a person. Stitching sounds like one job. It is really three, and they are not equally trustworthy.
Indian D2C Playbook
The short version Here's the thing nobody tells you when you're about to scale spend. Every channel you're about to pour money into gives you data you can't fully trust. Quick commerce hands you almost nothing about who your customer is. Meta